An evolution of our rugged traditional nylon Apple Watch strap, we used a smoother seat belt weave for a luxurious look and feel, while still channeling the classic military-style aesthetic.

Adventure-oriented connoisseurs who prioritize a softer, glossier feel, will appreciate the broken-in like comfort of our seat belt nylon straps right out of the box.

Available in 7 shades, plus two hardware colors, it's rugged enough for outdoorsy types and stylish enough for everyone else.